A German Brewmaster, Chemist, and Economist with over 27 years of experience as a Project Director, Managing Director, and Management Consultant for various companies across different countries.

Responsible for making corporate decisions, driving the company’s direction, supervising executives, and overseeing growth plans.

Has over 15 years of experience in sales, commercial, and FMCG roles within the beverage industry .

Responsible for sales strategy, route‑to‑market execution, revenue growth, and market expansion.

MA in Marketing Management and a BA in Business Management.

Has over 20 years of experience in sales operations, distribution, business analysis, finance, and commercial leadership.

Responsible for warehouse, logistics, and operational performance to support business growth and customer satisfaction.

Masters in Business Administration.

Has 15 years of experience at Awash wine, having progressed through roles including Chemist, Cellar & Filtration Coordinator, and Cellar Manager.

Responsible for plant operations, production management, process control, and operational efficiency

Degree in Industrial Chemistry and a Degree in Business Management

Has more than 18 years of experience at different companies from the accountant level up to the Senior Accounting Manager level.

Responsible for Finance, Management Accounting, and IT.

MBA in Accounting & Finance, Association of Chartered Certified Accountants (ACCA).

Has more than 9 years’ experience at Awash as a Compensation & Benefits Specialist and HR Officer.

Responsible for Talent, Performance, Benefits, General Service, and Corporate Affairs.

MBA in Human Resources and BSc in Information Systems